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Send gifts with a storyline.

Story-Telling

Have you found that people are taking ‘buy local,’ seriously?

As the owner of a gift-giving company, Bear Town Baskets, I am finding that my customers want to know where their clothes, furniture and most importantly especially where their food comes from. It truly matters if it’s from their community or China.  Most folks want to send gifts that tell stories too, especially in an age when so few gifts are store bought, artificial and don’t tell authentic stories. A product with a ‘Made in China’ label is no longer in vogue.

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Seeking Authentic

Gift Basket makers are finding out that anything that hints of the hand-made, artisan, creative design, is what people are looking for. People are responding much more authentic, design as opposed to ‘Made In China’ products. It’s clearly a time to make genuine connections with the folks in our lives. Vintage, ethnic, Victorian-inspired, homespun and maybe even groovy-fare is also the trend. Anything artisan – look, taste, anything that’s handmade or even gives the appearance of being handmade. I really prefer, things that have age and character.They want their friends and family to read  a novel they are sure they’d enjoy, while they are sipping a cup of tea that they’ve send them or by candlelight made by the local candle maker.

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A Renaissance

In a big way, this is a can be described as a reawakening, a rebirth, a renaissance of what was old is new again. You don’t have to spend that much to get the perfect gift, who selected a number of artisan and particular objects at more accessible prices. As described in a New York Times article explained that gifts need to be meaningful. “Margaret Visser states in ‘The Gift of Thanks’ — that gift-giving, like most rituals, is a form of social glue. And the strength of that adhesive is in direct proportion to the amount of energy and effort the giver has expended, or appears to have expended.” Consumers want to know that the things they purchase are being made by someone in their community and they want to know the story of the person making the gifts.

Trends in Gifting

They also are trending toward wanting their gifts to be particularly special and the gifts are distinctive and in some way special to whomever they are sending it. Ms. Visser even suggests that criticizing the commercialism of the season is an important part of the ritual.

p1430335However, we eed to show that our struggles with finding the right gift and complaints about creating gifts have manifestly cost us trouble she writes. “We may not actually have made them, but everyone is aware — our own grumbling making sure it is understood — that work, freely undertaken, went into their acquisition.” ”

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