The reality is that your clients won’t come looking for you until you’ve mastered the “know, like, trust” factor. A high profile alone is not enough to convert prospects into customers. You must also build relationships to nurture your likeability, your trustworthiness, and your customers to know from whom they are purchasing.
While you’re delivering your truly valuable content, you’re not selling, but you are paving the road to eventually selling a product that’s related to your content down the line. When it comes to selling online, authority and likeability alone are rarely enough — you need to become truly trusted.
Get involved in your community
Network with the businesses in your area
Give away some stuff
Be consistently good at engaging with your customers